Easy Beer

The Concept of Easy Beer

  • A relaxed, comfortable and welcoming atmosphere where those who enjoy great beers and delicious craft food can come and enjoy 200 different beers.
  • Guests are able to test a wide variety of great beers in absolutely any amount at the beer wall. They can experiment without pressure.
  • A serve yourself wall of 20, or more, specially selected beers on tap at a state of the art beer dispensing system. All the beer kegs are kept at exactly the right temperature in the specifically designed cold room to preserve their flavour and freshness.
  • Guests are provided with a card that can be used to dispense any of these beers on tap, in the amount they wish, directly into their glass. They only pay for what they drink whether it is 5 grams or 500 grams.
  • Beers are selected by our own beer sommelier and tap beers are changed on a weekly basis.
  • Our beer selections include fine local and international beers, craft beers and other unusual and delicious beers that will appeal to anyone who enjoys beer. Beers are available on tap and by the bottle.
  • Also available is a serve yourself whisky wall and wine wall to appeal to everyone who comes to Easy Beer.
  • Craft snacks and meals are available from a varied menu and prepared by highly trained kitchen staff. The kitchen is open so that people can even see and smell their meal being prepared.
  • The bar/restaurant is designed to be classy, relaxed, clean and filled with the delicious smells of craft food being prepared.
  • Atmosphere is extremely important and music selections are provided in mp3 format to provide just the right sound environment.
  • Popular and cutting edge technologies are combined with great beer and craft foods to create a fun, convenient and exciting experience for every guest.
  • The Easy Beer concept is designed to be fun, relaxing, social, comfortable, educational, delicious and easy
  • Craft snacks and meals are available from a varied menu and prepared by highly trained kitchen staff. The kitchen is open so that people can even see and smell their meal being prepared.
  • The bar/restaurant is designed to be classy, relaxed, clean and filled with the delicious smells of craft food being prepared.
  • Atmosphere is extremely important and music selections are provided in mp3 format to provide just the right sound environment.
  • Popular and cutting edge technologies are combined with great beer and craft foods to create a fun, convenient and exciting experience for every guest.
  • The Easy Beer concept is designed to be fun, relaxing, social, comfortable, educational, delicious and easy

The Business of Easy Beer

  • Above all, Easy Beer is designed to provide a stable and growing income while being easy to manage. While most businesses have a high rate of personnel costs, Easy Beer keeps those costs to a minimum while still providing customers with excellent service.
  • Only minimal staff are required in the kitchen and in the bar/restaurant. We provide our partners with all the necessary tools, materials, bar/restaurant trainings and customer service training for their initial employees as part of your package.
  • The profitability and lifespan of the business is assured due to the strong interest in beer, a quickly growing interest in craft beers worldwide and very comfortable profit margins on beers.
  • The Easy Beer technology allows the bar to control beer portioning so that profits can remain consistent. Our beer dispensers are connected to kegs in the refrigerated cold room which keeps each beer at the perfect temperature for optimum flavour. We utilise foam limiters to keep the amount of foam to a minimum from the serve yourself taps on the beer wall. In our Easy Beer locations no beer keg lasts more than a week and there is absolutely no wasted beer. Every gram is accounted for and paid for. Whether a customer tastes a few grams of a beer to test it or fills their glass, it is all paid for.
  • We have had innovative, proprietary software developed and integrated into our point of sale system for loading cash cards, tracking usage, loyalty and checking out at the cash register. Our software also allows you to monitor your sales and consumption from anywhere in the world via internet and your computer or smart phone. The software works seamlessly with the point of sale and the beer dispensers and will have new feature upgrades in the future.
  • Our expert beer sommelier becomes your sommelier. There is no need for you to hire expensive staff for this. Your Easy Beer sommelier will assist in choosing the best international and local beer selections for your region.
  • The bar and restaurant business can be very complex with numerous calculations to keep track of for purchase prices, stocking, marketing, human resources and profit margins. The Easy Beer team has calculated profit margins and for the costs you will probably incur, for you. These calculations can be used as a guideline for you to maximize your profitability.
  • The most popular and most profitable beers are chosen for you, even ones from your local area. Food choices are also subjected to cost analysis and profitability as well as shelf life, beer choices, regional tastes and seasonal appeal.
  • We have had innovative, proprietary software developed and integrated into our point of sale system for loading cash cards, tracking usage, loyalty and checking out at the cash register. Our software also allows you to monitor your sales and consumption from anywhere in the world via internet and your computer or smart phone. The software works seamlessly with the point of sale and the beer dispensers and will have new feature upgrades in the future.
  • Our expert beer sommelier becomes your sommelier. There is no need for you to hire expensive staff for this. Your Easy Beer sommelier will assist in choosing the best international and local beer selections for your region.
  • The bar and restaurant business can be very complex with numerous calculations to keep track of for purchase prices, stocking, marketing, human resources and profit margins. The Easy Beer team has calculated profit margins and for the costs you will probably incur, for you. These calculations can be used as a guideline for you to maximize your profitability.
  • The most popular and most profitable beers are chosen for you, even ones from your local area. Food choices are also subjected to cost analysis and profitability as well as shelf life, beer choices, regional tastes and seasonal appeal.
  • Of course, you know your local market best and our chef will work with you closely to design just the right menus and beer selections and will also update those menus on a regular basis.
  • We will also supply you with financial modelling tools so that you can input your own data to know your costs, return on investment and the profitability of your business as well as forecast and control.
  • You need no expertise in bar or restaurant development and management. We supply that for you. All you need is a love of good food, good beer and creating a comfortable, clean, cheerful, social atmosphere for people.
  • We want to make this as easy as possible for you to run a professional operation and to be successful.